I'm a connections strategist helping brands earn a place in the conversations their audiences actually care about.

Currently Associate Director, Connections Strategy at Deutsch leading full-funnel social comms for Walmart+.

Intro

The best marketing starts with a simple question: what does this audience actually care about, and how does this brand earn a place in that conversation? For 17 years, I've been answering that across Walmart+, CapCut, Mazda, Subaru, INFINITI, and Intel.

I'm a connections strategist who leads full-funnel comms planning and integrated campaigns at the intersection of human insight, cultural relevance, and platform-native creative. My work bridges media and creative teams to deliver measurable outcomes across paid, owned, and earned channels.

I recently earned a Master of Science in Integrated Design, Business, and Technology from USC, which sharpened my approach to design thinking, audience research, and data-informed strategy.

Bio

A quick note on how I got here: I never imagined working in advertising. I thought I'd be catching for the Dodgers or playing drums in a rock band. But I grew up documenting everything through a camera lens, watching how the media shaped opinions on everything from pizza toppings to Air Jordans. I've always been curious about why people form deep affinities for some brands and none for others. It all starts with one thing - the message.

Client & Educational Work

    • Connections Strategy

    • Content Marketing

    • Performance Marketing

    • Social Media Strategy | Paid

    • Comms Planning

    • Content Development

    • Reporting

    • Research

    • Content Marketing

    • Content Creation & Development

    • Social Media Strategy | Organic

    • Brand Strategy

    • Influencer Strategy

    • Partnerships

    • Reporting

    • Content Strategy

    • Social Media Strategy | Paid & Organic

    • Content Marketing

    • Influencer Marketing

    • Content Creation & Development

    • Reporting

    • Research

    • Global Content Creation & Development

    • Global Social Strategy Playbook

    • Client Management | Team Management

    • Content Strategy

    • Social Media Strategy

    • YouTube Strategy

    • UX/UI Design & Research

    • Content Marketing

    • Reporting

    • Content Creation & Development

    • Print Strategy

    • Content Strategy

    • Social Media Strategy | Paid

    • YouTube Strategy

    • Paid Campaign Strategy

    • Social Media Strategy | Paid & Organic

    • Content Marketing

    • YouTube Strategy

    • Reporting

    • Content Creation & Development

    • PR Strategy

    • Event Marketing

    • Influencer Marketing

    • Social Media Strategy

    • YouTube Strategy

    • Content Creation & Development

    • Influencer Marketing

    • Email Marketing

    • Copywriting

    • Reporting

    • Product Design

    • UX/UI Design & Strategy

    • Content Strategy

    • Business Strategy

    • Human-centered Design

    • Design Thinking

    • Front-end Development

    • Website Design

    • Research